The Value of the Social Media Coach

Small businesses now are feeling like a jilted lover after trying to take refuge in social media in order to increase their sales only to find out to their disappointment that it’s not as easy as it looks. A study by the Chartered Institute of Marketing revealed that less than 10% of the businesses can claim that they have an effective social media campaign. And that’s where the social media coach will come in.

Misconception about outsourcing

Small businesses, particularly, that don’t have the budget to hire their own social media marketing agency have tried the DIY route to disastrous results. While the number of companies that migrated to sites like Facebook, Twitter or Linkedln, more than 6 in 10 have reported to have generated no ROI. The most common misconception about outsourcing your social media marketing to a professional is that it’s going to cost you an arm and leg. The Internet is not exempt from market forces. An entire ecosystem of several million websites will spawn hundreds of thousands of SEO companies. They too need to edge out their competition and offer very affordable packages that wouldn’t have been possible over five years ago. 

Never too old to learn

Another factor why small business owners are reluctant to hire a social media coach is the notion that it’s going to be hard because they are not technologically savvy. But the mentoring is quite easy to follow because it is tailor-fitted to address your needs. You don’t have to take it all in on one sitting and the coach will advise against it because you need time to masticate the information before putting it to practice.

Benefits of social media coaching

For a small business, the owner will just have to bite the bullet and hire a social media coach to improve its performance. The individual mentoring allows for customized training course that is tailor-fitted to the company’s needs. The coach will also craft marketing strategies within the social media context. The business owner will understand the many social networking tools at his disposal that he might have failed to utilize, follow the successful models employed by companies that accomplished their objectives in social media. Unlike when you endorse your entire social media campaign to an outsider, the social media coach will equip you with the right knowledge to launch your own campaign if necessary.